Founded in 2025, Lakeside Insurance Services was built on a simple belief: insurance should be personal, transparent, and built around the people it protects. With over 50 years of combined industry experience, our team brings deep knowledge, proven insight, and a genuine commitment to helping individuals and families make confident decisions about their coverage.
Proudly serving West Michigan, we understand the unique needs of our local communities—from protecting homes and vehicles to safeguarding the financial future of growing families and small businesses. Our roots in the area run deep, and we take pride in delivering the kind of service you’d expect from a trusted neighbor.
As an independent agency, we work for you—not the insurance companies. This allows us to shop across multiple top-rated carriers to find the best combination of coverage, price, and value. Rather than offering one-size-fits-all solutions, we tailor every policy to match your specific needs, ensuring you’re protected where it matters most without paying for what you don’t.
What truly sets us apart is our approach. We prioritize education over sales, relationships over transactions, and long-term trust over quick wins. Our team takes the time to explain your options in clear, straightforward terms so you can feel confident in your decisions. Whether you're reviewing your current coverage, purchasing a new policy, or navigating a claim, we’re here to guide you every step of the way.
At Lakeside Insurance Services, you’re more than a policy number—you’re part of our community. And we’re committed to protecting what matters most to you, today and for years to come.
- Integrity First – We do what’s right, always.
- Client-Focused Service – Your needs guide every recommendation.
- Education & Transparency – We believe informed clients make the best decisions.
- Community Commitment – We serve and support the communities we call home.
- Long-Term Relationships – We’re here for the long haul, not just the sale.
- Home Insurance
- Auto Insurance
- Bundled Coverage Options
- Specialty & Custom Policies
- Ongoing Policy Reviews to keep your coverage aligned with your life
Whether you're looking to save money, improve your coverage, or simply get honest advice, Lakeside Insurance Services is here to help you protect your future with confidence.